What Is A Pillar Page? How They Can Help Your SEO

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Pillar pages have been an effective way to group and present site material to users and online search engine for some time.

In this post, I will specify what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action.

So let’s start by defining pillar pages.

What Is A Pillar Page?

A pillar page is a landing location on your site that focuses on a key topic, resource, product, or service location.

It allows users and search engines to access great deals of topically pertinent material, rapidly.

The depth of pillar pages will differ based upon their purpose.

Some might be more of a shallow intro to get quick access to other material (a little bit like the role of a contents page), whilst others will be more extensive, offering much deeper standalone value, supported by related content items.

If you note down all of the core subjects related to your company, each of these might realistically call for becoming a pillar page.

Pillar pages offer individuals single-stop access to a host of associated content in an easy to use way.

They also provide online search engine with logically organized content that can be rapidly crawled, comprehended, and therefore ranked successfully in search.

You may have become aware of cornerstone material, content hubs, material clusters, or pillar pages in various forums, and efficiently, they all represent nuances of the exact same method.

If you picture a wheel of a bike, at the center, you have the center.

From the hub, you have great deals of spokes.

In the case of pillar material, the center is the pillar page (the main style or topic), and the spokes are the associated material locations pointing to and from the pillar page.

A single pillar page might have many pages and other content types all linking to the pillar page, either directly, or by means of other sub-topics that then connect back to the main/pillar page.

The essential interaction stays the very same– centralizing all associated topical material from one main landing location (the pillar page).

I’ll supply some examples quickly to assist reinforce this concept so you can visualize pillar pages in action.

How Can Pillar Pages Help Your SEO?

Before moving on to some examples of pillar pages, it’s useful to understand a little more about how they can assist your SEO performance.

There are numerous advantages to creating pillar pages on your site, and I cover a few of these next.

Reinforcing Topical Authority Signals

Proficiency, Authoritativeness, and Credibility (E-A-T) underpin Google standards and offer a key factor for assigning general quality scores to any website.

Simply put, Google uses E-A-T as a yardstick to choose if the material is considered of high quality– and if it is, it will likely rank regularly higher.

This is because it will be considered:

  • Valuable and helpful to people.
  • Developed by demonstrable specialists in the subject location.
  • Put on a relevant site that has the required authority signals.
  • Showcase positive user experiences and anticipated trust signals.
  • Supplies thorough topical protection expected to completely please the user’s search need.

By grouping material together in an easy hierarchy, you are making it easy for search engines to identify, comprehend, and rank your content.

Your topical signals are plainly being provided to help broader Google guidelines such as E-A-T.

This means that you can shine a light on the locations you want your service to be carefully associated to online, and make ranking for those subjects more consistent and enhanced.

By contrast, think about a website where the bulk of the content is all completing versus itself.

Where there is no clear division or hierarchy of topics (or pillars) and whenever you include a new blog post, or post to your site, the amount of sound for online search engine and users increases.

You can rapidly see why pillar pages include value.

Here, you can learn more about E-A-T and why it matters.

Faster, Simpler, More Complete User Experience

For several years, Google has actually been increasing the impact of a favorable user experience for SEO gains.

Core Web Vitals (CWVs) are a more recent manifestation of this.

Another example of this in action is the devaluing of sites and content that puts in place barriers in between the user, and their intended location such as interstitials, or sites with viewed thin-value content.

Website speed and mobile-friendliness as ranking aspects are other examples.

Through using pillar pages, you are able to land individuals at the heart of the topic they are interested in.

You can offer clear trust signals through thorough, more significant content delivery.

You can display your professionals through the material they are connected with and house it in a central resource.

You can improve user engagement signals by streamlining access to associated content, and encouraging them to move through the information-seeking and purchasing cycle sooner.

On top of this, as you are focusing your resources on specific, primary destination pages, you can ensure they are quick to load, instinctive to communicate with, and easy to browse.

You also simplify the ongoing, iterative modifications you make to keep improving them through brand-new information sets.

Here, you can find out more information on improving SEO with user experience.

Natural, Value-Based, Link Building

When offering a one-stop-shop for individuals to fix a myriad of related concerns, desires, requires, and pain points, in an easy method, you can naturally collect external trust signals including links.

Think about all of the repeated social listening opportunities to share your extensive pillar pages with your audience.

With your pillar pages you are supplying, complimentary, easy-to-access, share and promote content resources, best for link acquisition, brand building, and PR.

Included SEO Benefits Of Pillar Pages

There are many extra SEO benefits to utilizing pillar pages, however usually this would consist of:

  • Identifying content gaps (and filling them) more consistently to stand for wider volumes of search terms.
  • Improving the internal structure of your site and the related link signals (and worth) pointing to crucial content pillars.
  • Associating your brand and specialists to dominant commercial topics that are most likely to support conversions and traffic from SEO.
  • Decreasing bounce rates and improving other metrics such as time on page/site, and other content quality signals.

Examples Of Different Pillar Pages

Pillar pages have several applications and to finish this article, I believed it would be useful to share some here.

Product Pillar Page

This example segment from Foresters Friendly Society demonstrates how a single pillar page can offer:

  • Trust signals through 3rd party reviews.
  • Single topic material page and access to dominant user styles.
  • Interactive material to support trust signals and value.
  • Broader brand signals.

Image from Foresters Friendly Society, December 2022 Subject Pillar Page In these example bits from the University of East Anglia (UEA

)life at school landing destination, you can see how a single pillar page provides the user and search engines: Quick access to core material for an easier user journey. Distilled and visual material highlights for quick material food digestion. Mobile-friendly content

  • sectors for on-the-go fact-finding. Topical content sign-posting to keep the user knowing without having to look for information.
  • Storification to help the association in between the user and the brand.< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20480%20270%22%3E%3C/svg%3E "alt="UEA-Educational Content Pillar -P1"width= "480"height =" 270" data-src ="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/uea-informational-content-pillar-p1-639755ca2cc07-sej-480x270.jpg"/ > Image from University of East Anglia, December 2022 Image from University of East Anglia, December 2022 Image from University of East Anglia, December 2022 Conclusion Pillar pages aren’t simply an efficient way to

    organize your site’s material, they can also have significant benefits to your SEO. By leveraging pillar pages, you can develop a quicker, more streamlined, and normally more easy to use experience on your website– making it simpler for both users and online search engine to communicate with it. If you wish to improve your SEO efforts today, put pillar pages to use! More resources: Featured Image: oatawa/Best SMM Panel