SEO Wages 2022: Market Growth & Many Brand-new SEO Professionals

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SEO incomes reported for 2022 reflects growth in SEO as an occupation.

The study responses suggest that over half who filled out the study are brand-new to digital marketing.

Development in entry-level income reporting reflects this increase of brand-new specialists and industry growth.

SEO Expert Industry Growth

Of those who reacted to the study, a more significant portion than in 2021 reported they are new to the market.

28.7% of participants reported having less than two years of experience, and 32.7% of study respondents reported in between 2-4 years of experience.

This statistic means 61.4% of participants were fairly brand-new to SEO, with less than four years of SEO experience.

There were less SEO professionals (percentage-wise) with greater SEO experience, with those reporting the most years of experience being the smallest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over twenty years of experience in SEO.

Typical Wage In SEO

The average wages of entry-level SEOs were less than $34,000.

The overall number of entry-level SEO specialists at this pay rate grew by 7.5% compared to 2021, showing that the most growth in the SEO industry is at the entry-level.

Decrease In SEO Revenues At The Luxury

In contrast to the growth in entry-level positions, those reporting higher incomes higher experienced modest declines.

Fewer SEO experts reported incomes in the middle level, upper middle, and high-end of the SEO pay scale.

Decreases In Higher Earning SEO Specialists

A number of salary categories for SEO specialists reduced:

  • 1.9% decrease in those making between $35,000-$49,000.
  • 3.12% decline in those earning in between $50,000-$74,000.
  • 1.97% decline in those earning $100,000-$149,000.
  • 1.53% decline in those earning $150,000-$199,000.
  • 0.51% reduction in those making over $199,000.

One brilliant area is that those earning in between $75,000-$99,000 increased by 1.05%

These data points do not always imply that SEO salaries have actually decreased. They are percentages and not actual numbers.

The description is that the number of entry-level SEO tasks increased by a massive 27.68%. That indicates that unless the other salary ranges experience comparable growth, their portions will naturally reveal a lower amount when revealed as a portion.

Nonetheless, it reveals growth in entry-level SEO positions, which could indicate a healthy quantity of market growth.

Salary Varies Differ By Nation

Another method to see the earning levels for SEO is throughout countries.

All profits are noted in dollars, based upon the exchange rate when the report was generated.

SEO specialists in Australia tended to make higher rates, $91,989, although 46.0% of participants reported having five years or less of SEO experience.

This figure shows a high need for Australian SEO experts, with competitors in between companies and big brand name in-house positions driving a higher pay rate.

Australian-based internal search online marketer Ash Nallawalla validated this to be the case.

He said, “Agencies are not keeping their personnel, and I see the very same ones advertising the position over and over. AUD 110,000 appears to be the tipping point where they lose a staff member to personal employment.

Agencies use managers AUD 80,000, which is not competitive with internal SEO wage rates. Business are hiring in-house SEOs, and the bigger ones may also have an agency on retainer.”

The United States likewise has indications of solid need for SEO workers.

62.0% of SEO experts reported less than 5 years of experience and an average salary of $78,431, showing the strong demand for SEO amongst companies.

The income varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A lot of the respondents from these three nations reported being brand brand-new to SEO, so the pay rates reported in the study might show the survey respondent’s newness to the market however not always of the industry as a whole in those countries. Those industries are likely more fully grown than the study data shows.

SEO firms in Pakistan and Bangladesh usually focus outside on working for firms and companies based in Western countries.

Some Western-based agencies are run by Pakistani migrants who can utilize lower-cost SEO know-how in their native nation.

Many companies in the West outsource work to nations like Pakistan because of the lower costs and high level of education, experience, and knowledge.

Internal SEO operate in Pakistan is difficult to acquire because of the high competition for positions working for big brand names. Nevertheless, the pay rates are not affected by the competitors due to the fact that the incomes are still competitive.

That high competitors for work is shown in the lower pay rates that the study found.

According to Karachi, Pakistan-based independent SEO Ozair Akhtar:

“The big brands here in Pakistan have SEO and other digital marketing groups as internal groups. And they are well-paid. It’s rather difficult and competitive for any SEO expert to get a task in-house SEO at any huge brand.

SEO is a popular occupation in Pakistan. And a growing number of marketers finishing from universities are joining in. There are lots of SEO experts with more than 10 years of experience and proficiency in this area. However new individuals are signing up with too.”

According to those who completed the study, SEO specialists in Spain, usually, made the least, making simply $45,236 per year.

Where Are SEO Pros Getting Their Start?

Years of experience can affect how much SEO specialists earn.

However the pay rates depend extremely on the need for SEO skill in any offered region.

In some countries, such as Pakistan, tasks in SEO are a widely known alternative for highly informed university graduates. Competitors for jobs is high as a repercussion.

But in other nations, like Australia, there is less job competition. SEO know-how remains in more demand there, suggesting those with less experience have access to higher-paying jobs.

The study suggests that, generally, countries that are financially booming and with a high currency worth provide the highest-paying tasks for SEO experts with less experience.

SEOs with less than five years of experience make up to $99,000.

Of those earning in between $75,000 to $99,000, 31% reported two years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related patterns are visible in those earning salaries under $34,000 per year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to ten years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a profitable location for those looking for top incomes.

Those who go it alone in service, the freelancers and creators, reported higher revenues.

A stunning 44.5% of participants who are freelancers, founders, and agreement workers make over $75,000 to $149,000.

This fact indicates that freelancing continues to be a successful course.

That stated, experience levels are higher for those earning over $100,000.

Of those earning over $100,000 annually, a frustrating bulk have more than five years of experience.

This revenues data shows that despite region, greater experience levels remain in demand and subsequently necessary to make over $100,000.

How To Make Over $200,000

The experience levels for SEO professionals making over $200,000 require comprehensive years of digital marketing experience.

34.0% of those who reported making over $200,000 had twenty years or more of experience, indicating that deep industry experience is highly valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a reasonably high-paying job, with at least 30% of positions that pay $75,000 to $99,000 provided to digital online marketers with less than two years of experience.

SEO is a rewarding company in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work internal.

Just How Much Experience Do SEO Pros Need To Move Up?

According to the survey results, the very first four years of experience use numerous growth chances to move up the pay scale.

Study outcomes of functions and years of experience suggest that numerous digital online marketers have opportunities to reach manager-level positions after having simply a couple of years of experience.

The area of work and other soft skills can also be a factor of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Perhaps not surprisingly, a lot of study participants with less than 2 years of experience held lower-level positions. Nevertheless, nearly 25% have managerial-level tasks.

These are the functions and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were supervisors.
  • 9.4% were freelancers or founders.

2 To Four Years Of Experience

Digital marketing specialists with two to four years of experience tended to have greater supervisory roles.

The following is the breakdown of functions for SEOs with 2 to four years of experience:

  • 45.6% remained in junior roles.
  • 39.8% were managers.
  • 10.1% were freelancers or founders.

Five Or More Years Of Experience

The role levels accomplished by those with 5 or more years in the industry appear to be the reverse of those with the least experience, with the bulk reporting greater levels of functions.

Those with 5 more years of experience tended to have the greater management level roles in digital marketing, with the most substantial proportion, 43.7%, occupying the department head level.

Here are the roles of SEOs with greater than five years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least 3 general courses for earning more as a digital online marketer.

One path is to put in the time and move up the ranks while working in-house or at a company.

The second course is to accrue experience and skills while working in-house or at a firm and after that branch off as an independent SEO in the function of a founder, freelancer, or professional.

The third course is to begin as a freelancer and construct your skills, then utilize your experience to acquire a full-time position or push into greater making brackets individually.

There’s no other way to accelerate the number of years of experience one has.

But skills and achievements, especially working at a name brand name business or agency, is helpful.

Experience doing things and learning skills remain essential, as the survey results show it only takes two to 4 years of experience to gain a greater role in SEO.

But eventually, skills acquired from experience will figure out how well an individual can move up within a company as an internal expert or earn more as a freelancer with their ability to satisfy and maintain customers.

Those with the function of founder account for the greatest profits in the group recognizing as freelancers.

Unsurprisingly, founders tended to earn the most amongst those in the self-employed wing of SEO professionals.

Part of that success originates from stepping back from the actual work and employing others.

Jason Hennessey, CEO at Hennessey Digital, associated his success as a founder to employing the right individuals.

Jason shared, “I ‘d state among the very best things I have actually done is buying great management, putting smart individuals in place for their particular functions, then getting out of their method. I develop the vision, and they help me execute it.”

Michael Bonfils, Global Managing Director of SEM International, suggested that a founder should, in the beginning, learn how to do most jobs in the business, eventually handing off those jobs to employees.

Michael shared his secret to being a successful founder,

“A founder needs to be doing whatever themself in the beginning. It gives them grounding and standard knowledge of sales, marketing, and accounting in addition to the real work.

Ultimately, you find people who do a much better job than you do, specifically stuff you do not like doing. And you keep handing off duties till you are doing just the important things that you delight in doing.”

How To Become A Better SEO

Years of experience are very important for earning more, however the keyword here is experience, not years.

Learning abilities is critical for moving up the SEO industry ladder.

There are many resources offered for assisting people introduce their careers in SEO or to enhance their current skills.

Find Out SEO: Beginners

Online Best SMM Panel

Online search engine Journal releases a detailed series of short articles that provides a foundation for understanding digital marketing.

This is a resource for those who are beginning their journey or have just started learning about SEO.

It starts with a description of the history of SEO, the fundamental essentials, and then the method.

Clocking in at thirty-five chapters, Online search engine Journal’s intro to SEO makes an excellent structure for any ambitious digital marketer.

Learn SEO: Intermediate


Google releases a starter guide that offers a level of SEO details proper for those already in charge of a website in some capacity.

This guide is not for those with little to no understanding of SEO.

It is most proper for those with a standard site understanding level.

This guide offers little actionable SEO details in regards to technique.

But it does offer vital info for comprehending a vast array of knowledge about how search engines work and the technical level of handling search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, included bits, local search, and debugging suggestions.

Google’s starter guide starts with a glossary of terms to help develop the foundation for the rather technical info that follows, which is a lot.

The guide consists of 4 sections:

  1. Crawling and indexing.
  2. Browse Appearance.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, international & multilingual, education websites).

Search Engine Optimization (SEO) Starter Guide

How To Get SEO Certifications

Google Certification

Google likewise offers an online accreditation program.

It is not a replacement for a university degree. It is a training accreditation to help a worker transition to a new task in digital marketing.

This program concentrates on helping individuals find out the skills necessary to get an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Featured Image: Paulo Bobita/Best SMM Panel