Journalism to PR to Marketing to Sports

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In a world where PR and material marketing is important to SEO, the sports industry can cause some knowings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to talk about the world of sports advancement and sports marketing. She shares her journey from traditional journalism to PR and marketing.

Take a look at how sports can provide some important marketing insights and how marketing can benefit from sports too.

We know how passionate people are about a sport, whether football, soccer, or basketball. Individuals sometimes have an irrational accessory to this activity, myself included. We do not use our minds when we process a sport. The fan base is not something rational. So when you have such an accessory to something. The psychological connection is so strong that, of course, brands will wish to be included. Sports marketing is accompanying to the enormous love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to start seeing brand names line up with professional athletes whose message and online personality align with the values that the brand wants to spread.— Karina Barriga Albring, 24:31

Brand names like to have ambassadors who are relatable and who are real people. So if you are a professional athlete who takes pleasure in theater, go to the theater and get associated with regional community activities. Try to recognize the other enthusiasms that you have. All of that helps you build your personality. Make individuals find you more relatable and likable, which will equate into brands wanting to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How dealing with other markets helped her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what extent is certifying a part of Sports Marketing?
[19:14]– The significance of personal branding in Sports Marketing.
[27:26]– Opportunities for athletes to construct their brand.
[33:28]– Sports Marketing pointers that can be used to marketing.

Resources pointed out:
FIFA– https://www.fifa.com/

In the time that we’re residing in, we’re no longer contending for an audience. We’re not just
taking on our direct competitors however for the attention of the audience. You’re completing for individuals’s times. So if you are trying to get one of your fans’ attention, you are taking on the music they listen to. You’re likewise competing with Spotify and so various things. Nowadays that is something that we require to think about when we analyze our methods and our positioning. It’s not just about our direct rivals but about who our audience is offering their time and interest to.— Karina Barriga Albring, 48:29

In website advancement or SEO, it’s always good to inspect what your primary competitor is doing and your smaller competitors. And it’s constantly excellent to have a “side task” to try out. But, of course, you might be unable to do it on your company’s site. Still, the capability to have some side task and after that turn it into a company case and then pitch the capability to do it on your company’s site might also be practical.— Loren Baker, 47:23

The primary thing is understanding the audience. Who are you trying to reach, and then identify the very best channels to reach that audience? With influencers and content creators online, when we consider PR, we do not just think about traditional media. We think about anyone with a platform to make your message extensive.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina likes structure long lasting relationships with individuals, utilizing the game of football as her prime chance.

Her passion for sports and competence in journalism, public relations, and marketing assist her establish athletes and services side-by-side through dynamic organization models.

With an MBA dedicated to Football Industries already under her belt integrated with bi/multicultural experience within the market, Karina is ready to make significant modifications in this ballgame!

Connect with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verified: https://twitter.com/kbarrigaalbring Get In Touch With Loren Baker, Creator of Best SMM Panel: Follow him on Buy Twitter Verified: https://www.twitter.com/lorenbaker Connect with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker