How To Attain 7-Figures With Your Law Office Marketing Site

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Numerous law office are simply leasing area when it concerns their online marketing.

Whether it’s Google pay-per-click (PPC) ads, Buy Facebook Verified Advertisements, or social media, these channels frequently yield just temporary wins. When you pull the financial investment, your outcomes disappear totally.

Your website, on the other hand, can be a 24/7 selling tool for your law firm practice. It can effectively become your biggest property, getting leads and cases while you sleep.

In this guide, we’ll talk about how to turn your website into the supreme marketing tool for your law practice and produce seven figures in revenue for your service.

A Well-Optimized Law Practice Site Can Yield Huge Results

With your law practice’s website, you can use content marketing to your benefit to create rewarding results for your organization. Content and SEO allow you to bring in users naturally and transform traffic passively into new cases for your law office.

As an example, a high-ranking webpage in a competitive market getting 1,000 users each month can get substantial results:

  • Transform visitors at 2-5% = 20-50 leads.
  • Convert even 10-20% of leads = 2-10 cases.
  • Average $8000 profits per case = $16,000-$80,000 regular monthly earnings from one page.

Throughout a year, this could cause high six-figures to seven-figures in profits!

The Structures Of A Revenue-Generating Law Office Site

At its core, your law practice site must serve to speak with the requirements, struggles, and interests of your target market. It should be laser-focused on your practice location, who you serve, and what you need to offer.

With this in mind, a well-crafted website content method should specify:

  • Your company objectives (the cases you want).
  • What competitors are doing.
  • What pages to write and keywords to target.
  • How to use your content budget.
  • Your editorial calendar.
  • The purpose/intent of each page.
  • PR and backlink technique.

Below, we’ll dive deeper into how to develop this strategy, construct out incredible material, and accomplish your seven-figure income objectives.

1. Define The Cases You Desired

The first step to developing an effective website marketing technique is to specify the kinds of legal cases you desire.

This activity will assist you figure out the types of people you want to reach, the type of content you should create, and the types of SEO keywords you require to target.

That method, you wind up marketing to a more particular subset of possible clients, instead of a broad series of users.

Unsure where to set your focus? Here are a couple of concerns that might assist:

  • Which of your cases are the most lucrative?
  • What types of cases are you not getting enough of?
  • In what markets are you greatest?
  • In which markets do you want to improve?
  • Are there any practice areas you want to check out?

At the end of this activity, you may choose that you wish to draw in more family law cases, foreclosure law cases, or DUI cases– whatever it is, getting hyper-focused on the types of cases you wish to attract will only make your website marketing even stronger.

2. Determine Your Leading Rivals

Among the best ways to “hack” your website marketing strategy is to determine what’s working for your rivals.

By “rivals” we suggest law firms that are working to draw in the types of cases you’re attempting to attract, at the exact same level at which your law practice is currently running.

I say this since I see numerous law office trying to out beat and outrank the “big” fish and this can feel like a losing fight. You wish to set your sights on your closest competitors, rise above them, and then get more competitive with your method.

Here are a couple of ways to recognize your closest rivals:

  • Conduct a Google search of your legal practice area + your service location (e.g., “family law Kirkland”, “DUI legal representative LA”, “Denver probate lawyer” etc). Take note of the top-level domains (i.e., websites).
  • Use SEO tools like Semrush or Ahrefs to search your domain name. These tools will typically surface close rivals to your domain.
  • Using the same tools above, conduct organic research on your domain to see what keywords you are currently ranking for. Search these keywords in Google and see what other domains turn up.
  • Use these tools to figure out the domain authority (DA) of your domain. Compare this to the other top-level domains to see which domains have an authority score that’s similar to your own.

Make certain to look at your recognized organization competitors too.

These may or may not be ranking well in Google Browse, however it’s still worth a peek to see if they are targeting any high-priority keywords that your site must be targeting.

3. Conduct A Content Audit Of Your Site

Your next step is to conduct an audit of your present website. This will enable you to analyze what material is carrying out well, and what material needs improvement.

Initially, start with your primary service pages.

Usage SEO tools like Semrush or Ahrefs again to review the rank (position), performance, and keywords of each page. Recognize any pages that are ranking low, or not at all.

Then, discover “low-hanging fruit” pages. These are the pages that are ranking around position 5-10. They require less effort to enhance to reach those greater rank positions– compared to pages ranking at, state, place 59.

Next, use the exact same tools to perform a “gap analysis” (most SEO tools have this function).

This compares your site’s efficiency to that of your closest rivals. It will show you a list of keywords that your rivals are ranking for that your site is not ranking for at all.

Lastly, produce a stock of what pages you already have, which require to be revised, and which you require to develop. Doing so will help you remain arranged and remain on job when developing your material method.

4. Plan Your Material Silos

By this action, you will have a respectable idea of what pages you already have, and which pages are “missing out on” from your method (based on the list of keywords you are not yet targeting).

From here, you will prepare what’s called “content silos”.

Here is the standard procedure:

  • Evaluation an existing service page (if you have one) and optimize it as best you can. Preferably, this is a page that’s currently carrying out well and is otherwise a “low-hanging fruit” page.
  • If you do not have any existing service pages, develop one based upon one of your high-priority keywords. Once again, these ought to be a keyword that is indicated to attract your preferred kind of cases.
  • Next, build a “silo” of material around your main page. To put it simply, create brand-new pages that are topically associated with your primary service page, but that target slightly different keywords (preferably, “long-tail”, lower competition keywords).
  • Add internal links between these pages and your primary service page.
  • In time, construct backlinks to these pages (through guest posting, PR, material marketing, and so on)

Below is an example of a content silo approach for “accident:”

Image from author, November 2022

5. Recognize Supporting Subjects

As part of your website content method, you’ll then wish to develop other supporting material pieces. This must be content that provides worth to your prospective customers.

FAQs, blog sites, and other service pages can support your primary pages.

For instance, if you are a DUI lawyer, you may wish to release a frequently asked question page that addresses the main questions customers have about DUI law, or a post entitled “What to Do When You Get a DUI.”

There are a few tools you can use to research study supporting subjects:

  • Semrush– Utilize this tool to identify untapped keywords, material topics, and more.
  • AlsoAsked — Recognize other questions individuals have looked for appropriate to your primary subject.
  • Answer the general public– Utilize this search listening tool to determine subjects and concerns associated with your practice area.

Below is an example of how the complete material silo can come together for “Los Angeles Cars And Truck Mishap Attorney:”

Image from author, November 2022 6. Develop An Editorial Calendar Once you have all of your material concepts down on paper, it’s time to develop your

editorial calendar. This is basically a plan of what content you require to produce when you wish to release it, and

what keywords you prepare to target. This can be as easy as a Google Sheet or as elegant as a task management tool(like Monday.com or Asana). Here are a couple of suggestions to get you began: Constantly prioritize main pages. These should be the first content pieces you produce on your

site. Produce or revise your primary pages and

  • monitor their performance. Usage Google Analytics and other SEO tools to keep your eye on how
  • your content is carrying out. Depending on budget plan and seriousness, you might begin with all primary pages, or go silo by silo. Determine which service pages are crucial to you.
  • You can create all of your primary pages simultaneously, or establish the entire silo as you go. Keep a record of your target keywords. Even if you” optimize “for them doesn’t imply your content will immediately rank for your target keywords.
  • In your editorial calendar, track the keywords you want to target– by page– so you have a record of your original SEO technique. What Makes A Winning Law Firm Site Strategy? The secret to accomplishing 7 figures with your law practice website is content. Content enables you to target

your perfect customers, attract your preferred cases, engage your audience, therefore a lot more. A well-thought-out material technique will empower your website

to accomplish more for your organization than any other marketing channel could! Above, I outline a couple of steps to developing this kind of

winning method. But, achieving excellence takes some time. I recommend keeping your eye on the reward, monitoring efficiency, and making updates as you go along. This will help you reach your desired outcome. More resources: Featured Image: PanuShot/Best SMM Panel