Google Settles Location-Tracking Case For $391.5 Million

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Google agrees to pay $391.5 million in a settlement with 40 states over a claim including the online search engine company’s tracking of users’ areas. The outcome of work by a coalition of state attorney generals of the United States, this is the largest-ever attorney general-led consumer privacy settlement.

A 2018 story by the Associated Press started the suit. It declared that Google continued gathering individual and behavioral place information and selling it to advertisers, even after users had pulled out of place history in their settings.

Oregon Attorney General Ellen Rosenblum says in a press release:

“For many years Google has actually focused on profit over their users’ personal privacy. They have been crafty and deceptive. Consumers believed they had actually turned off their place tracking features on Google, however the company continued to secretly record their movements and utilize that info for marketers.”

Under the terms of today’s settlement, Google will supply a comprehensive rundown of the information it routinely collects and present this info on a web page that the general public can gain access to.

Google Dedicates To Altering Location Data Policies

In a blog post, the Mountain View, California-based tech business describes several modifications it will implement in action to the settlement.

The changes include:

  • Combining user details hubs into a single, thorough repository
  • Additional disclosures
  • Simplifying the removal of place data
  • Offering brand-new accounts with a more in-depth explanation of Web & App Activity, including what details it includes and how Google utilizes it

Google’s post states:

“Today’s settlement is another action along the course of providing more significant options and reducing data collection while offering more useful services.”

The article likewise highlights the advantages that area details supplies users, consisting of factoring traffic conditions into Google Maps’ driving directions, restaurant organization, and connected experience across Google homes.

With these updates, Google is reinforcing its commitment to developing more transparency around user personal privacy and data collection policies. This includes auto-delete controls, Incognito mode for Google Maps and increased openness about how the search engine utilizes area information.

Location Data Is A Fundamental Part of Google’s Advertisement Organization

Google’s digital marketing relies greatly on place data to collect personal and behavioral information marketers use to create detailed customer profiles. In turn, advertisers use the data to create targeted campaigns speaking with a specific demographic.

Individualized advertising generated more than $209 billion in advertisement income in 2021 for Aphabet, Inc., Google’s moms and dad business.

Included Image: Burdun Iliya/Best SMM Panel