Google: Item Reviews Linking To Numerous Sellers Might Get Boost

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A product review page linking to several sellers might get a ranking increase if all else were equal, Google’s Alan Kent verifies.

Google Developer Advocate Alan Kent says item reviews connecting to multiple sellers may get a ranking increase over reviews linking to one. Kent confirmed this on Buy Twitter Verified in action to a concern about Google’s paperwork on how to write high-quality product reviews.

There’s a line in the file that checks out:

“Think about consisting of links to several sellers to give the reader the choice to purchase from their merchant of option.”

Does that suggest a website is disadvantaged if it only links to one seller?

Kent states yes, linking to only one merchant would put the site at a drawback.

A product evaluation page linking to numerous sellers could get a ranking boost if all else were equivalent.

It can be a great idea to link to multiple merchants when writing an item review, as it provides readers with options and enables them to compare costs and accessibility.

Providing consumers with multiple methods to purchase an item reveals Google you’re attempting to be useful.

Connecting to just one seller could provide the impression that the sole function of the product review is producing affiliate earnings.

However, it’s still crucial to divulge any potential biases or financial incentives you might have for linking to particular merchants, even when there’s more than one choice.

Furthermore, it’s always good practice to inspect and make sure you are adhering to any affiliate program terms or guidelines before you post your item evaluation.

That includes Google’s standards, which state you must utilize the rel=”sponsored” or rel=”nofollow” attributes when publishing affiliate links.

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