Automattic Announces Blaze Advertisement Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a brand-new advertisement network called Blaze which puts marketing on totally free WordPress.com sites and Tumblr. Marketing begins at $5/month.

Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was founded by Matt Mullenweg, the business owner who established the totally free WordPress open-source content management system (CMS).

Blaze Advertising Network

The advertising network was initially introduced in April 2022 as a network exclusively for Tumblr users to place advertisements on other Tumblr pages.

Automattic announced that the network is now broadened to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will have the ability to use the WordPress control panel at wordpress.com/advertising to get going selecting pages to market.

Advertising payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently set up then it must be set up, either the complimentary or exceptional variation works.

Those who are utilizing Jetpack can then start the campaign from the WordPress.com dashboard at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls down to select the posts or pages for advertising, clicking a three-dot (ellipsis) menu to pick the Promote with Blaze choice.

The interface enables advertisers to choose the audience that will see the advertisements. Audience choice is segmented by what continent the ads will appear in, what kinds of gadgets will see the advertisements (mobile or desktop) and by what topic the advertisements will be displayed in.

Where Blaze

Ads Are Revealed The marketing can appear from amongst countless Tumblr and free WordPress.com webpages. Management of the Blaze advertising campaigns is done through the dashboard user interface at wordpress.com/advertising.

The campaigns are set up by a daily budget and by dates that the marketing will be revealed. Blaze ads include a title, a snippet and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can compose an optimum of 80 characters here, use them sensibly to record the audience’s attention.

Bit: A brief text description of your post that appears below your image. You can write a maximum of 120 characters here. We suggest utilizing this text to support your headline and offer audiences more context about what they will see when they click the advertisement and reach your content.

Image: Submit an image to represent your post. You can use the crop tool to adjust your image’s appearance in the advertisement.”

Check out the official announcement by Automattic:

Introducing Blaze: A New Method to Spark Your Growth on WordPress.com

Included image by Best SMM Panel/Asier Romero