7 Ways To Use Google Trends For SEO & Content Marketing

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Google Trends is a remarkably useful tool for keyword research, especially when using sophisticated search options that are virtually hidden in plain sight.

Check out the different Google Trends menus and options and discover seemingly endless ways to acquire more keyword search volume insights.

Learn brand-new ways to open the power of one of Google’s crucial SEO tools.

The Value Of Google Trends

While Google Trends is accurate, it doesn’t show the quantity of traffic in real numbers.

It shows the numbers of queries made in relative portions on a scale of zero to 100.

Unlike Google Trends, paid SEO tools offer traffic volume numbers for keywords.

However those numbers are just approximates that are extrapolated from a mix of web traffic information suppliers, Google Keyword Organizer, scraped search engine result, and other sources.

The clickstream information normally originates from anonymized traffic data acquired from users of particular pop-up blockers, browser plugins, and some totally free anti-virus software application.

The SEO tools then use an estimation that represents their best guess of how that information correlates with Google keyword search and traffic volume.

So, despite the fact that paid SEO tools offer price quotes of keyword traffic, the information presented by Google Trends is based upon real search questions and not guesses.

That’s not to state that Google Trends is much better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate idea of real keyword search volume.

There are other functions in Google Trends that can assist call in precise segmentation of the keyword information that helps to comprehend what geographical places are best for advertising efforts and also discover brand-new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of absolutely no to 100.

You can’t actually know if the trend is reporting hundreds of keyword searches or thousands because the chart is on a relative scale of zero to one hundred.

However, the relative numbers can have more indicating when they are compared to keywords for which there are known traffic levels from another keyword phrase.

One method to do this is to compare keyword search volume with a keyword whose precise traffic numbers are already understood, for instance, from a PPC campaign.

If the keyword volume is specifically large for which you do not have a keyword to compare, there’s another way to discover a keyword to use for comparison.

A comparison keyword doesn’t have to be related. It can be in a totally different vertical and could even be the name of a trending celeb.

The crucial thing is the basic keyword volume data.

Google releases a Google Trends Daily Trends webpage that shows trending search inquiries.

What works about this page is that Google supplies keyword volumes in numbers, like 100,000+ searches each day, and so on.

Example Of How To Pinpoint Browse Volume

I’m going to use the search expression [how to drop weight] as an example of how to utilize Google Trends to get a close concept of real search volume.

The way I do it is by using recognized search volumes and comparing them to the target keyword phrase.

Google provides search volumes on its trending searches page, which can be adjusted for what’s trending in any country.

On this specific day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Step 1. Discover Search Patterns For Target Keyword Phrases

The target keyword expression we’re looking into is [how to slim down]

Below is a screenshot of the one-year trend for the target keyword expression:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly stable pattern line from September 2021 to September 2022.

Then I included the 2 keyword expressions for which we have a close search volume count to compare all 3, but for a 24-hour period.

I use a 24-hour time period because the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red trend line, is right in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison tells us is that the expression [how to slim down] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword expression [Ana De Armas]Because we know that [Ana De Armas] has a search volume of approximately 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ questions on the exact same day, we can say with reasonable accuracy that the keyword phrase, [how to slim down] has roughly a daily search volume of around 30,000 on an average day, give or take a couple of thousand.

The real numbers might be greater because Google Trends reveals the low and high at particular points of the day. The total for the day is very likely higher.

The above hack isn’t 100% accurate. But it suffices to provide a strong ballpark concept and can be used to compare with and verify theorized information from a paid keyword research study tool.

Related: How To Do Keyword Research Study For SEO

2. Discover Insights From Time-based Trends

There are two general ways to take a look at the keyword information: extended throughout over longer time periods and shorter period.

Long Period Trends

You can set Google Trends to show you the traffic patterns extending back to 2004. This is important for showing you the audience trends.

  • Upward Long-Term Trends: If a pattern is consistently going up, this suggests you need to focus energy on developing material for this pattern.
  • Down Long-Term Trends: If the trend line is progressively moving down, then it may be a signal that audience material intake is changing.

For example, evaluation this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear downward pattern for WordPress in all three variations.

The downward pattern extends to associated expressions such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are lots of reasons search trends go down. It can be that individuals lost interest, that the interest went somewhere else or that the trend is obsolete.

The digital cam item category is a good example of a downward spiral brought on by an item being replaced by something else.

  • The digital electronic camera caused the decline in look for standard analog cameras.
  • The iPhone started the down spiral of the digital electronic camera.

Knowing which method the wind is blowing might assist a content marketer or publisher understand when it’s time to bail on a subject or product category and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Beginner’s Guide

3. Related Topics And Queries

Google Trends has 2 terrific functions, one called Related Topics and the other Related Queries.


Topics are search queries that share an idea.

Determining related subjects that are trending upwards works for finding out how an audience or customer need is moving.

This info can, in turn, supply ideas for material generation or new item selections.

According to Google:

“Associated Topics

Users looking for your term likewise looked for these topics.

You Can View by the Following Metrics

Leading– The most popular topics. Scoring is on a relative scale where a worth of 100 is the most typically browsed topic and a worth of 50 is a topic searched half as typically as the most popular term, and so on.

Increasing– Related topics with the greatest increase in search frequency given that the last period.

Outcomes marked “Breakout” had a significant increase, probably because these topics are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Associated Topics.

Top questions are normally the most popular searches. Rising Questions are questions that are ending up being popular.

Screenshot from Google Trends, September 2022

The information from Increasing Queries are excellent for remaining ahead of the competition.

4. Short-Term Trends Can Bring Enormous Traffic

Seeing keyword patterns in the brief view, such as the 90-day or even 30-day view, can reveal valuable insights for taking advantage of rapidly altering search trends.

There is a ton of traffic in Google Discover as well as in Google News.

Google Discover is tied to trending subjects associated with searches.

Google News is of the minute in terms of current events.

Sites that target either of those traffic channels benefit from knowing what the short-term patterns are.

A benefit of viewing short-term trends (thirty days and 90 patterns) is that certain days of the week stand out when those searches are popular.

Knowing which days of the week interest spikes for an offered topic can help in preparation when to publish certain type of subjects, so the material is right there when the audience is searching for it.

5. Keywords By Classification

Google Trends has the functionality for narrowing down keyword search question inventory according to category topics.

This provides more accurate keyword data.

The Classifications tab is important because it improves your keyword research study to the right context.

If your keyword context is [automobiles], then it makes sense to properly fine-tune Google Trends to reveal simply the information for the context of automobile.

By narrowing the Google Trends data by category, you will have the ability to discover more accurate information related to the topics you are looking into for content within the proper context.

6. Determine Keyword Data By Location

Google Trends keyword details by geographic place can be used for determining what areas are the very best to outreach to for site promo or for customizing the content to particular regions.

For example, if certain sort of products are popular in Washington D.C. and Texas, it makes good sense to intend advertising activity and localized content to those locations.

In fact, it might be beneficial to focus link-building advertising activities in those areas initially because the interest is greater in those parts of the country.

Keyword appeal details by area is valuable for link structure, material development, material promotion, and pay-per-click.

Localizing material (and the promo of that content) can make it more pertinent to individuals who are interested in that content (or item).

Google ranks pages according to who it’s most pertinent, so incorporating geographic nuance into your material can assist it rank for the many people.

7. Target Browse Intents With Search Types

Google Trends offers you the ability to further refine the keyword information by segmenting it by the kind of search the information comes from, the Search Type.

Refining your Google Trends research study by the kind of search enables you to remove the “noise” that may be making your keyword research study fuzzy and help it become more accurate and meaningful.

Google Trends data can be improved by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a wonderful way to determine search trends for material with the word “how” because a great deal of individuals search on Buy YouTube Subscribers utilizing expressions with the words “how” in them.

Although these are searches conducted on Buy YouTube Subscribers, the trends data works due to the fact that it shows what users are searching for.

A Google Trends look for how, what, where, when, why, and who shows that search queries starting with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends restricts contrasts to five keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword phrases include training material that uses words like” how to,”improving your research study with the Buy YouTube Subscribers search type may supply beneficial insights.

For example, I have actually found that Buy YouTube Subscribers Search programs more pertinent “related topics” and “related queries” information than investigating with “web search” picked.

Here’s another example of how utilizing various sort of search types assists refine Google Trends data.

I did the same how, what, where, when, why, and who browses however this time using the News Search improvement.

Screenshot from Google Trends, September 2022 The search trends in Google News are remarkably different than the search patterns on Buy YouTube Subscribers. That’s because individuals need to know the”what “and”how”kinds of info in Google News. When creating content related to news, determining the correct angle to report

a news product is necessary. Knowing that the words”what”or” who”are most pertinent to a topic can be beneficial for crafting the title to what the readers are most interested in. The above is the view of search inquiries for the previous 90 days. When the very same keywords are

searched utilizing the 5-year perspective, it becomes clear that the “who”

type keywords tend to increase according to existing occasions. As an example of how existing occasions influence trends, the biggest spike in searches with the word”who”

occurred in the days after the 2020 presidential election. Every Browse Type question refinement shows a various assistance to refine the results so that they reveal more accurate details. So

, give the Search Type choices a shot because the info that is offered may be more precise and useful

than the more basic and possibly loud”web search “variation. Open The Hidden Power Of Google Trends Free tools are generally considered to be less helpful than paid tools. That’s not necessarily the case

with Google Trends. This short article notes seven methods

to find helpful search-related trends and patterns that are absolutely accurate, more than some search-related information from paid tools.

What’s especially noteworthy is that this post only starts to scratch the surface area of all the information that’s offered. Check out Google Trends and find out additional ways to blend different search patterns to acquire a lot more beneficial details. More Resources: Featured Image: Studio Romantic/Best SMM Panel